About Us

About Us

Nicki Rowland BSc (Hons) Diploma in Leadership and Management


Nicki has lived and breathed practice management since opening Perfect 32 Dental Practice in East Yorkshire with her husband, Gary, in 2006. Over the past 9 years, she has nurtured her team to achieve exemplary standards in both clinical and customer service based areas of work and as a result the practice has won countless awards including The National Training Awards for Yorkshire and Humber in 2010, as well as being a national finalist in the Small Employer category that year. In 2012, Perfect 32 won The Best Community and Charity Project Award at the My Face My Body Awards and Nicki her self was awarded Practice Manager of the Year by the UK’s Association of Dental Administrators and Managers (ADAM).

Nicki was invited to be a consultant for the Mouth Cancer Foundation in 2012 and she has been a key player in the development of the Mouth Cancer Foundation’s UK initiative called the Mouth Cancer Screening Accreditation Scheme (MCSAS). She has represented the charity at industry conferences and speaks publically about a practice management approach to combatting oral cancer.

Nicki has set up Practices Made Perfect by Nicki Rowland, primarily as a practice management consultancy and training organisation. She is impassioned about sharing her knowledge and enthusiasm with other practices to help them survive and grow in the present tough economic and political climates.  Success, Nicki believes, lies in innovation – accomplished through the introduction of not just new products and technologies, but better services, different business processes, and ‘exciting and inspirational’ initiatives too.

Dr Gary Rowland BDS MFDSRCS (Ed) DRDP MSc (UCL).

Gary constantly strives for dental excellence and prides himself on quality and the highest standards of patient care. In pursuit of this goal, he is involved in continued professional development in all areas; management, customer service, clinical disciplines and the latest dental techniques.

Gary has travelled extensively around the world to access education from world-renowned specialists. In 2013, he gained a Masters Degree in Restorative Dentistry from the prestigious Eastman Dental Institute in London and is currently studying Dental Implants.

Gary has been a VDP trainer since 2006 and was a lecturer at Leeds Dental Institute between 2008 and 2011.

Gary’s experience enables Practices Made Perfect by Nicki Rowland to offer practices extensive and expert advice and services in both management and clinical areas. He believes that dentistry is not just about money but also about giving back to his patients and the wider community. To this end, he throws himself into national campaigns such as Mouth Cancer Action Month and National Smile Month and strongly advises other practices to do the same.

Gary’s motto is - “No great thing is created suddenly”   Epictetus 200 A.D.