Mouth Cancer - Is Your Dental Practice Doing its Bit? Tip 12
July 7, 2015
Tip 12 - Use PR to Promote Your Oral Cancer Event
When running a free screening day or oral cancer open day, be sure to let the media about it!
Local newspapers, radio stations and even TV channels are happy to support dental practices that have a robust social responsibility policy particularly if raising funds for charity. Mouth Cancer Action Month (www.mouthcancer.org) , which happens every November, is a perfect opportunity to spread the word about your oral cancer event and raise public awareness of this hidden killer. Supporting a charity like the BDHF or the Mouth Cancer Foundation offsets the commercial element which often deters the media from promoting a practice event. Ensure that you send out a press release with an eye-catching headline a couple of weeks before the event. It is often worth following up an e-mail with a phonecall as I have often seen a personal call result in a photographer or film crew attending on the big day!
For support to plan and run a free screening day contact firstname.lastname@example.org